Hi! I’m Selma, and I started Sybera because I’ve always loved making stuff. When I was 11, during the whole NFT craze, I got this big idea about creating something cool and different. Now I’m 15 and that idea has grown into Sybera a mix of my name and “cybernetic” because it sounds futuristic and fun!

I made Sybera because I wanted toys to feel more fun and special. When I was little, I thought, "Why can’t toys be like drawing books where you get to make them look how you want?" Regular toys are cool, but they all look the same, and that’s kinda boring. I wanted something where I could say, "This one’s mine, and it’s different from everyone else’s!"

At Sybera, we believe that creativity isn’t reserved for the “gifted” or the professionals — it’s for everyone. When I first started dreaming up this brand, I didn’t want Sybera to simply be a company that sold toys. I wanted it to be a movement, a way to remind people that art and creativity are universal languages, accessible to anyone willing to explore their imagination, whether you’re 5 or 105.

Sybera makes designer toys accessible to everyone. I always wanted to make toys that everyone, either kids or adults, really anyone could play with and create their own designs. Mostly, because I believe everyone’s imagination is super cool, and toys should be a way to show that. Sybera is for anyone who wants to make something that’s totally theirs.